Allison Niles

Allison has current experience in creating a highly engaging and revenue producing E-Commerce sites one of which is Marimekko.com. It is an implementation on multiple platforms generating over one million dollars for a brand re-launch within 1 year. Oversaw the platform change with limited to no interruption of the site. The results were successful and the positive consumer experience instantly produced an increase in sales. Organized and managed the move of Marimekko’s e-commerce warehouse to allow for greater profiibility and quicker delivery time for the consumer. Directed the email strategy and sales protions for Marimekko e-commerce. Partnered with digital agency to execute an engaging digital and social media strategy.

Allison has over 20 years of experience in the intimate apparel - underwear category. Focusing on merchandising, design and development of men’s underwear and women’s intimate apparel. In addition to men’s and women’s sleepwear. Experience has been for companies such as Calvin Klein and Tommy Hilfiger. Allison is also responsible currently for the re-design and development of Sleepy Jones underwear initiative launching in stores Spring 2017. In her ten years at Tommy Hilfiger, Allison rose from Director of Licensing to Senior Vice President, Merchandising, Design and Production over multiple categories of Apparel. In her role as Senior Vice President, Allison managed licensee relationships that delivered over $275 million wholesale revenue annually. Responsible for design, marketing, advertising, public relations and e-commerce, Allison used her considerable skills to drive sales in a variety of categories including tailored clothing, golf apparel, intimate apparel, sleepwear, swimwear, hosiery, small leather goods and eyewear, among others.

Allison was instrumental in building a $50 million men’s underwear business. Overseeing design, production and planning, she significantly improved the profit margin by evaluating every aspect of the business—from renegotiating terms with factories, to implementing smarter packaging design. Her efforts paid off as the division moved from significant losses to a profit of over $5million annually. Before Tommy Hilfiger, Allison was Director of Merchandising at Calvin Klein Men’s Underwear, which was the most profitable and fastest growing division of Calvin Klein during her tenure from 1990 to 1996.