We Offer Clients Affordable Access To Our Multi-Disciplined Global Team


We provide partner companies with a competitive advantage that includes affordable access to a multi-disciplined leadership team with a smart network of industry and category experts.

With proven track records in their respective fields of expertise, C2Group principals have been instrumental in launching startups to building a $2.5 billion global brand with over 40 partnerships and distribution- both wholesale and retail- in over 70 countries.


Our Expertise:

  • Brand development and launch plan
  • Product design, development, sourcing and production
  • Merchandising, sales, and distribution
  • Marketing: consumer engagement and conversion
  • Licensing and international

Brand Experience:

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Lynn Shanahan

Principal

Founder + Team Leader

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Blake Pointer

Principal

Strategy + Marketing + Operations

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Elton Graham

Principal

Digital + Marketing

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Donna Spillane

Principal

Development + Sourcing + Production

 
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Karen Martin

Principal

Creative Lead

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Allison Niles

Principal

Merchandising + Marketing + Ecommerce + Licensing

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Beth Kent

Principal

Retail + Global Branding + Licensing + Distribution