Our Work Ranges From Launching Promising Start-Ups To Building World-Recognized Brands

If you can dream it, we can launch, design, produce, merchandise, distribute, market, license and sell it. Enjoy our case study of the relaunch of Marimekko North America below.

The relationship with Finland-based Marimekko, so popular in the U.S. from the 60’s through the 90’s, began with personal history and passion. C2G founder, Lynn Shanahan, grew up in a family-owned apparel store that featured an in-store Marimekko shop. One of her first jobs was as a Marimekko shop specialist at Crate and Barrel. Lynn always loved the iconic brand, so when she heard Marimekko was considering a relaunch and global expansion, she immediately proposed a partnership.

Marimekko wanted to reintroduce the brand into the North American Market. Lynn and the C2Group were charged with creating a profitable subsidiary with plans for long-term sustainable growth.