Blake Pointer

Blake Pointer spent the last 20 years building and leading entrepreneurial organizations with a focus on brand strategy, people development and organizational advancement. Most recently, he served Mirum Shopper, a digital solutions agency, leading the NA Entertainment and National Brands business team. Previously, Blake was the VP/GM of One Country Brands, a digitally-native brand building company that gave the Heartland access to curated experiences across content, e-commerce, entertainment, and product development.

At One Country, Blake architected and launched the Brands Division which focused on using celebrity influencers to launch lifestyle brands. Prior to One Country, Blake was the CEO/Owner of a specialty food brand, My Brother's Salsa. My Brother's Salsa began as a local salsa business that grew into a multi product specialty chips and salsa brand with national distribution.

He began his career at a marketing start-up, ThompsonMurray, which was eventually acquired and became a global leader in shopper marketing, Saatchi & Saatchi X. At SSX, he led Account Services for P&G's Global Walmart Customer team. Most importantly, Blake has been married to Ashley for 19 years and has two amazing kids, Noah (11) and Caroline (9).